Melanie Lanick

Email:

Languages:

German (mother tongue)

English (fluent)

French (beginner)

Portuguese (beginner)

Corporate Experience

Teamlead Global Customer Marketing

Staffbase GmbH (SaaS)

Recruitment and Onboarding a new Customer Marketing Team.
Development and implementation of a customer-centric marketing strategy to drive demand within the customer base.
Execution of marketing campaigns aimed at boosting customer retention, engagement, and satisfaction.
Guidance, mentorship, and support to team members, fostering a collaborative work environment and facilitating skill development.
Representation of the company as an MC at various events and webinars, creating a welcoming and engaging atmosphere for attendees.

Teamlead Customer Experience

Staffbase GmbH (SaaS)

Establishment and cultivation of strong relationships with key customers and stakeholders to enhance collaboration and mutual understanding.
Development of a deep comprehension of customer needs, preferences, and pain points through ongoing research and engagement
Development, scripting, and production of customer enablement content, covering diverse aspects of products and services
Application of creative storytelling techniques to transform complex information into engaging and easily digestible formats

Senior Customer Success Manager

Staffbase GmbH (SaaS)

Primary point of contact for a designated portfolio of key enterprise accounts, fostering strong and lasting client relationships.
Leveraged a profound understanding of each customer's unique goals, challenges, and requirements to formulate tailored success plans that closely aligned with their strategic objectives.
Implementation of proactive strategies to enhance customer retention and mitigate churn by continually monitoring customer health
Overseeing the onboarding process for new customers, ensuring a seamless and successful transition into utilising products or services, thereby facilitating a positive customer experience.

Account Manager

zebra Werbeagentur GmbH (Advertising Agency)

Client Relationship Management, with a track record of building and nurturing strong, lasting connections with clients to ensure their satisfaction and loyalty.
Managed multiple projects from inception to completion, ensuring on-time delivery and meeting project objectives.
Strategic Planning, with the ability to develop and execute strategic initiatives that align with organisational goals and drive long-term success.
Managing Briefing and Approval process, guiding creative teams to produce high-quality work that meets client expectations and brand standards.
Performance Analysis and Reporting, utilizing data-driven insights to assess project or campaign effectiveness and make data-backed decisions.

In-House Marketing and PR Manager

Roth & Rau MicroSystems GmbH

Account Manager

Hillgate Public Relations Ltd.

In-House Marketing and PR Manager

Kelly Hoppen Interiors London

Team Manager

Habitat Ltd